Meet Amarone's Main Man
- Cut & Dried: Sandro Boscaini has found innovative ways to control how grapes are dried for Amarone production
President / Managing Director
MASI AGRICOLA'S SANDRO BOSCAINI HAS been dubbed Mister Amarone for his tireless efforts to elevate the Veneto's signature red wine to become one of Italy's most iconic products. The seventh generation to farm grapes in Verona, Boscaini created the Masi Technical Group to spearhead research and development at the winery. Much of this innovation has revolved around grape appassimento, which is the traditional method to concentrate aromas and flavours through dehydration. Boscaini has also travelled extensively to promote the region and his wines, including the distinctly approachable, spicy and rich Amarone that he loves so dearly.
What defines Amarone for you?
Amarone is not just a unique wine with totally original organoleptic characteristics, it's perhaps also the product that best personifies the history, tradition and know-how of the people who make it and the land that produces it (soil and climate). In this sense, it tells an ancient and unique story — the story of a people and their culture.
You have suggested that success could spoil Amarone by leading some producers to use shortcuts. What can be done to protect its pedigree?
For Amarone to be a quality wine, it must be made with the maximum care and scrupulousness. Just drying the grapes is not enough! Unfortunately, today's commercial success has led to much speculation and the making of many indierent Amarones. The law is not strict enough to stop this from happening, so 12 historic Amarone producers (Amarone Families) have gotten together to defend and promote Amarone d'Arte, which might be described as artisanal Amarone, made with the love and attention to detail of an artisan. The message is that a unique heritage is being destroyed and that not all Amarone is the same.
Your ancestors have owned vineyards since the 18th century. What is the best thing about making wine in 2012/13?
What my ancestors lacked was the worldwide recognition that Amarone has now and the international understanding of its unique nature. It's a truly local wine and I am proud to take a cultural message from the Venetian lands with me as I export the wine.